“Ludwina has smarts, tenacity and passion which is why she turns everything she’s committed to into a successful venture.”
Bec Derrington – Sourcebottle

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Female Entrepreneur for 25 years

Being a female entrepreneur for 25 years has been an exciting and challenging lifestyle and career choice. I’m now the Founder and CEO of The Room Xchange, an online marketplace that connects trusted users looking for flexibility and choice in how they want to live.

I have 25 years of business along with 54 years of life experiences. As women in business it’s important we share the stories of what it truly means to be a female entrepreneur and what it takes to achieve success in business. 

For me, being successful in business is not about my gender, but about hard work and good business acumen. It’s about being willing to continue to get up and move forward through the challenges times, asking for help when you need it and being open to continually learn and grow.

I love to share my stories whether that’s on your podcast, stage, blog or event. Go to the speak page where you can find more information about my speaking topics.

What I do

CEO - The Room Xchange

I founded The Room Xchange in 2017. This has been the highlight of my business journey; it's also been the most challenging. The lessons I've learned and the growth that has transpired as the leader of this incredibly company can't be put in words.


I was one of the first B2B podcasters in Australia in 2010. I have since produced 5 podcast shows some of which made it to #1 on New and Noteworthy on iTunes.

Tech Investor

I've been investing in new and emerging technologies for over ten years. I've been fascinating with tech since the days of analogue. I'm curious about innovation and enjoy reading and writing about startups in this space.

Portrait & Abstract Artist

My journey with art began as a way to calm my mind. It's since turned into a huge passion and now I'm selling my work along with taking on some commissioned work from time to time.


I've been speaking in one form or another for nearly 30 years. I've been a TV presenter, a podcaster since 2010, interviewed on national and global platforms, a guest on multiple online events and a speaker on stage in numerous corporate and business events.


I'm the author of It's That Easy - Online Marketing 3.0 and the co-author of 'Raw - Real Stories From Nine Resilience Women' along with a articles I publish in my blog on this website.

Background Story

I started my business journey in 1995 when I produced and presented a series of television shows that were broadcast nationally on Optus Cable TV. I also produced innovative and creative video content for businesses in the retail and service industries.

TV and Video Production

Media Minds, was my next business venture. I was commissioned by Apple & Optus to design and deliver an educational media program for schools. For the next five years, my team and I ran media workshops in over 300 schools across Australia and I also delivered professional development workshops for teachers of media. (Not bad for a kid who left school at 15!)As the digital era came upon us, I was all in. I was one of the first B2B podcasters in 2010 and interviewed CEO’s of major corporations worldwide. I then wrote and self-published my first book titled ‘It’s That Easy – Online Marketing 3.0’. Combining my technological expertise and business acumen, I then provided advisory services to businesses assisting them in developing their brand online.

Kidney Cancer

Ten years ago I had the biggest battle of my life with kidney cancer. Without any warning, at the age of 44 I was diagnosed with a 14cm tumor on my kidney. Thankfully, I won that battle which has provided me with a library of stories that I like to share on resilience, working through challenging times and surviving a near death experience.


Today, I’m a keen investor in new and emerging technologies and I’m passionate about disruptive market leadership. I’m a published author, podcast host, wife of 28 years and mother to my two adult children who are in their late 20’s.

The Room Xchange – CEO and Founder

As the founder and CEO of The Room Xchange, I initially self funded the company and raised $600K in my seed round. The company’s focus for 2020 is growth with the goal of entering a global market.

Abstract Artist

When I’m relaxing, you’ll find me in my art studio creating abstract paintings in oil and acrylic and mixed media portraits, (they’re for sale in my shop) in my kitchen cooking or playing my guitar. I’m a homebody at heart; a nurturer by nature.

You can find out more about me and download my PR Kit on my Speakers Page.


I’ve invested in a number of tech companies over the years. These are the ones I’m most excited about.

Business Awards

I’ve won a number of business awards over the years. Here are a few.
Listed in Who’s Who of Australia Women 4 times, Anthill Cool Company Award Winner, Australian Home Based Business of the Year, Australian Small Business Champion Finalist.


A collection of inspiring books I have either contributed to or recommend you read.

RAW - Real stories from nine resilient women Co-Author, Ludwina Dautovic

Co-author – ‘Raw’ Chapter title: 'Resilience – A Well Oiled Machine'

In July 2020 I was published in this compilation book along with 8 other authors. My  chapter is titled 'Resilience - A Well Oiled Machine'.  I write about how I exercise my resilience muscle in my personal and professional life. I talk about my cancer journey along with how I stay resilient as a leader and CEO of The Room Xchange.

Self Published - 'It's That Easy - Online Marketing 3.0'

In 2011 I self published this book while recovering from Cancer. I pulled together 18 experts in the areas of online marketing who, along with myself, provide accessible information on how you can grown your brand online. The pdf is available for only $10. Please be mindful that although some of the content is out of date, the insights are valuable.

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