Art and business have a lot in common

Ludwina Dautovic with @Fernwood #WomenSupportingWomen podcast. Life of a female entrepreneur: startups, significant moments, success & stellar recommendations. Interviewed by @Diana Williams.

Women Supporting Women podcast, is produced by Fernwood Fitness. If you’re a woman in business or a budding entrepreneur looking for insightful business tips, their latest podcast will be a treat.
Fernwood Fitness founder, and business powerhouse Di Williams is interviewing me on my journey as a female entrepreneur. The beautiful thing about this particular interview, is that about ten years ago when I produced my first podcast show, Di was one of my first guests. So it’s an honour to be in the guest seat and have Di enquire about my experiences founding and leading The Room Xchange along with other interesting business and artistic insights.

The similarities between art and business

In our conversation, Di and I began with talking about my company, The Room Xchange. We broke down the steps required to be a founder and run a technology platform such as this. We also talked about the tools you need, how to research, experiment, test and measure.

We quickly moved to my passion for art. There were so many intricate business lessons that often come up for me with my art. The discipline in and of itself, requires similar skills to business.

When creating art, you’re in constant state of decision making. In fact I’d say there are 100’s of decisions being made through every painting. They can be small or large decisions but you’re constantly making them. You need to prioritise the steps you’re taking when painting. There is an order and structure to the process of art and you cannot deviate from it.

There’s no room for perfection in art. It’s an interesting balance of knowing when something is good enough and when it’s finished. It’s a similar process with technology. You cannot wait for it to be perfect, otherwise you’ll never launch.

Persistence is required as there are moments in a painting when it becomes painful. Have a listen to see how I describe this process. It’s quite an interesting analogy.

Art is all maths based. Once you know the mathematic equation, the rest is easy. It’s the same with business. It has order and structure and if you know what that is, it’s easier to formulate.

There’s no room for fear in art. You have to trust your gut instinct and go for it. You’ll have a great sense of achievement especially once you start selling your work.

Ultimately, there’s something very satisfying about being an artist. It’s very, very similar to being a founder. In both cases, we are creating something from a blank canvas.

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